Mummy why do the family on the back of the box of cheerios look so happy? Jess asked one morning, as the sun rose slowly in the east, casting a glimmering glow all over Middle Prestonia. Well Jess, I said, as I gleefully wiped the breakfast crumbs off the kitchen bench. The family on the back of the cheerio box are happy now, because there is 90% more fibre in cheerios than there used to be.
The family are happy, because they aren’t marginalised in the slightest. They are so Caucasian. There they are, dressed in their freshly pressed white linen clothes, running along the coastline, just up from their negatively geared beach property – and their bowels are cleansed.